Background

Since 2014, Tillamook county has been awarded $2 million toward tourism-related facilities projects, primarily through three community grant solicitations.

In January 2015, Tillamook County’s Tourism Advisory Committee (TAC) developed four tourism priorities to drive both facilities and promotions. The priorities were reviewed and approved by the Tillamook County Board of Commissioners and the Economic Development Council of Tillamook County. Those priorities are:

  1. Develop the tourism industry in ways that are socially, culturally and ecologically responsible, particularly in support of nature-based activities and complementary interests, which differentiate our region for visitors.
  2. Prioritize growth in tourism that improves economic conditions in the shoulder and off-seasons (i.e. non-peak tourist months, generally late May through mid-September), and supports the economic stability of the workforce.
  3. Improve communities’ abilities to better accommodate tourists and the visitor experience with new, enhanced or better utilization of tourism-related facilities for increased year-round use.
  4. Inspire growth in new and traditional industries to support the long-term priorities of county tourism.

In 2016, the Tillamook County Board of Commissioners requested the Tillamook County Futures Council to listen to citizens on their behalf and to report back with findings. The nine-month process concluded in July 2017 with the Futures Council’s release of the Community Listening Summary Report to the Tillamook County Board of Commissioners Regarding Transient Lodging Tax Capital Investments. The Listening Report represented a synthesis of a series of community conversations and individual perspectives on how TLT funds should be strategically allocated toward capital investments. Extensive lists of projects brainstormed during the community listening sessions were also included in the Listening Report.

The Tillamook County Tourism Investment Strategic Action Plan Project

Future iQ is collaborating with the Futures Council on the Tillamook County Tourism Investment Strategic Action Plan project in order to build upon past studies, provide a wide and deep community engagement process and provide recommendations to include within the Tourism Investment Vision and Strategic Action Plan, which will guide spending and project implementation. The project will explore:

  • For Tillamook County, this process is trying to answer important questions such as:
  • What should Tillamook County tourism become?
  • How should TLT funds be used to support this vision?
  • How will stakeholder preferences fit into this vision?
  • How does Tillamook County ensure that the Vision and Action Plan will incorporate the priorities and values for all county stakeholders served?
  • How should funds be invested and leveraged?

More Information

If you have questions about the Tillamook County Tourism Investment Strategic Action Plan project, please contact:

Jennifer Purcell, Chair
Tillamook County Futures Council
Phone: 503.812.8377
tillamookcountyfuturescouncil@gmail.com

For more information about the overall project, please contact:

Celine Beurle, Project Manager
Future iQ
celine@future-iq.com