{"id":31105,"date":"2019-08-28T08:27:41","date_gmt":"2019-08-28T14:27:41","guid":{"rendered":"https:\/\/lab.future-iq.com\/?page_id=31105\/"},"modified":"2019-08-28T11:40:30","modified_gmt":"2019-08-28T17:40:30","slug":"consumers-willingness-to-pay-more","status":"publish","type":"page","link":"https:\/\/lab.future-iq.com\/iowa-sustainable-materials-management-vision-for-iowa\/data-visualization\/focus-groups\/perception-charts\/consumers-willingness-to-pay-more\/","title":{"rendered":"Consumers willingness to pay more"},"content":{"rendered":"<p>[vc_row top_padding=&#8221;100&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/4&#8243;]<div class=\"single_image wpb_content_element align-left  animate image_box_circle image_box_border image_zoom\" data-animation=\"fade-in-from-left\" data-delay=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/08\/fiq-iowa-dnr-data-vis-600x600-4.jpg\" class=\"attachment-full\" alt=\"\" srcset=\"https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/08\/fiq-iowa-dnr-data-vis-600x600-4.jpg 600w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/08\/fiq-iowa-dnr-data-vis-600x600-4-150x150.jpg 150w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/08\/fiq-iowa-dnr-data-vis-600x600-4-300x300.jpg 300w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/08\/fiq-iowa-dnr-data-vis-600x600-4-80x80.jpg 80w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/08\/fiq-iowa-dnr-data-vis-600x600-4-500x500.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>[\/vc_column][vc_column width=&#8221;3\/4&#8243;]<div class=\"spacer\" style=\"height: 40px;\"><\/div><h1 class=\"headline font-inherit fontsize-xl fontweight-inherit lh-inherit align-left transform-inherit \" style=\"margin: 0 0 20px 0;\">Consumers willingness to pay more<\/h1>[vc_column_text]Respondents were asked to respond to a question about the \u2018Likelihood of consumers willing to pay more\u2019. The question was:<\/p>\n<p>\u2018Do you think the general public and consumers in Iowa would be willing to pay more to support a sustainable and environmentally protective approach to waste management?\u2019 Scale: 1 = Not at all likely; 5 = Definitely would.[\/vc_column_text]<h3 class=\"headline font-inherit fontsize-m fontweight-inherit lh-inherit align-left transform-inherit \" style=\"margin: 0 0 20px 0;\">Key things to note:<\/h3>[vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1515251925404{padding-right: 0px !important;}&#8221;]<div class=\"single_image wpb_content_element align-left  animate  image_zoom\" data-animation=\"fade-in-from-left\" data-delay=\"0\"><a href=\"http:\/\/future-iq.com\/specialised-methodology\/data-visualisation-services\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/lab.future-iq.com\/wp-content\/uploads\/2018\/01\/data-insights-icon-600.png\" class=\"attachment-full\" alt=\"\" srcset=\"https:\/\/lab.future-iq.com\/wp-content\/uploads\/2018\/01\/data-insights-icon-600.png 600w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2018\/01\/data-insights-icon-600-225x300.png 225w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;5\/6&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Almost half of respondents were neutral (opting for 3) regarding consumer\u2019s willingness to pay\u00a0 more\u00a0 to support a sustainable and environmentally protective approach (48%).<\/li>\n<li>Those who identified with \u2018private residents\u2019 were more prone to think that consumers would pay more to support this approach.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;]<div class=\"newdivider align-center\" style=\"border-bottom-style: dotted; border-color: #999999; border-bottom-width: 1px; margin-top: 20px; margin-bottom: 40px; width: 100%; \"><\/div><div class=\"clear\"><\/div>[vc_raw_js]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[\/vc_raw_js][\/vc_column][\/vc_row][vc_row top_padding=&#8221;100&#8243; bottom_padding=&#8221;100&#8243;][vc_column width=&#8221;1\/6&#8243;]<a href=\"\/iowa-sustainable-materials-management-vision-for-iowa\/data-visualization\/focus-groups\/perception-charts\/importance-of-sustainable-materials-management\/\" target=\"_self\" class=\"button color-1 medium \" style=\"border-radius: 2px;\">\u00ab Previous<\/a>[\/vc_column][vc_column width=&#8221;2\/3&#8243;][\/vc_column][vc_column text_align=&#8221;right&#8221; width=&#8221;1\/6&#8243;]<a href=\"\/iowa-sustainable-materials-management-vision-for-iowa\/data-visualization\/focus-groups\/perception-charts\/your-willingness-to-pay-more\/\" target=\"_self\" class=\"button color-1 medium \" style=\"border-radius: 2px;\">Next \u00bb<\/a>[\/vc_column][\/vc_row][vc_row type=&#8221;full_width_section&#8221; top_padding=&#8221;120&#8243;][vc_column width=&#8221;1\/6&#8243;]<div class=\"single_image wpb_content_element align-left   \" data-animation=\"none\" data-delay=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-01.jpg\" class=\"attachment-full\" alt=\"\" srcset=\"https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-01.jpg 600w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-01-150x150.jpg 150w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-01-300x300.jpg 300w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-01-80x80.jpg 80w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-01-500x500.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;]<div class=\"single_image wpb_content_element align-left   \" data-animation=\"none\" data-delay=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-02.jpg\" class=\"attachment-full\" alt=\"\" srcset=\"https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-02.jpg 600w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-02-150x150.jpg 150w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-02-300x300.jpg 300w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-02-80x80.jpg 80w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-02-500x500.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;]<div class=\"single_image wpb_content_element align-left   \" data-animation=\"none\" data-delay=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-03.jpg\" class=\"attachment-full\" alt=\"\" srcset=\"https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-03.jpg 600w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-03-150x150.jpg 150w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-03-300x300.jpg 300w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-03-80x80.jpg 80w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-03-500x500.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;]<div class=\"single_image wpb_content_element align-left   \" data-animation=\"none\" data-delay=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-04.jpg\" class=\"attachment-full\" alt=\"\" srcset=\"https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-04.jpg 600w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-04-150x150.jpg 150w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-04-300x300.jpg 300w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-04-80x80.jpg 80w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-04-500x500.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;]<div class=\"single_image wpb_content_element align-left   \" data-animation=\"none\" data-delay=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-05.jpg\" class=\"attachment-full\" alt=\"\" srcset=\"https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-05.jpg 600w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-05-150x150.jpg 150w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-05-300x300.jpg 300w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-05-80x80.jpg 80w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-05-500x500.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;]<div class=\"single_image wpb_content_element align-left   \" data-animation=\"none\" data-delay=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-06.jpg\" class=\"attachment-full\" alt=\"\" srcset=\"https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-06.jpg 600w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-06-150x150.jpg 150w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-06-300x300.jpg 300w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-06-80x80.jpg 80w, https:\/\/lab.future-iq.com\/wp-content\/uploads\/2019\/07\/project-600x600-06-500x500.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>[\/vc_column][\/vc_row][vc_row bg_color=&#8221;#333333&#8243; text_color=&#8221;light&#8221; top_padding=&#8221;60&#8243; bottom_padding=&#8221;60&#8243; class=&#8221;full-width-bg-image&#8221;][vc_column width=&#8221;1\/1&#8243;]<h2 class=\"headline font-inherit fontsize-xl fontweight-inherit lh-inherit align-left transform-uppercase \" style=\"margin: 0 0 20px 0; color: #ffffff;\">More Information<\/h2>[vc_column_text]<strong>For more information about the IDNR\u2019s Sustainable Materials Management Vision for Iowa project, please contact:<\/strong><\/p>\n<p><strong>Alex Moon<\/strong>, Bureau Chief<br \/>\n<a style=\"color: #ffffff;\" href=\"mailto:alex.moon@dnr.iowa.gov\">alex.moon@dnr.iowa.gov<\/a><\/p>\n<p><strong>Jennifer Wright<\/strong><br \/>\n<a style=\"color: #ffffff;\" href=\"mailto:jennifer.wright@dnr.iowa.gov\">jennifer.wright@dnr.iowa.gov<\/a><\/p>\n<p><strong>Tom Anderson<\/strong><br \/>\n<a style=\"color: #ffffff;\" href=\"mailto:tom.anderson@dnr.iowa.gov\">tom.anderson@dnr.iowa.gov<\/a><br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row top_padding=&#8221;100&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]Respondents were asked to respond to a question about the \u2018Likelihood of consumers willing to pay more\u2019. The question was: \u2018Do you think the general public and consumers in Iowa would be willing to pay more to support a sustainable and environmentally protective approach to waste management?\u2019 Scale: 1 = Not at all likely; 5 = Definitely would.[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1515251925404{padding-right: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;5\/6&#8243;][vc_column_text] Almost half of respondents were neutral (opting for 3) regarding consumer\u2019s willingness to pay\u00a0 more\u00a0 to support a sustainable and environmentally protective approach (48%). Those who identified with \u2018private residents\u2019 were more prone to think that consumers would pay more to support this approach. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_raw_js]JTNDZGl2JTIwY2xhc3MlM0QlMjd0YWJsZWF1UGxhY2Vob2xkZXIlMjclMjBpZCUzRCUyN3ZpejE1NjcwMDg5NjI4MTAlMjclMjBzdHlsZSUzRCUyN3Bvc2l0aW9uJTNBJTIwcmVsYXRpdmUlMjclM0UlM0Nub3NjcmlwdCUzRSUzQ2ElMjBocmVmJTNEJTI3JTIzJTI3JTNFJTNDaW1nJTIwYWx0JTNEJTI3JTIwJTI3JTIwc3JjJTNEJTI3aHR0cHMlM0ElMjYlMjM0NyUzQiUyNiUyMzQ3JTNCcHVibGljLnRhYmxlYXUuY29tJTI2JTIzNDclM0JzdGF0aWMlMjYlMjM0NyUzQmltYWdlcyUyNiUyMzQ3JTNCQjUlMjYlMjM0NyUzQkI1Q1hEMjNURyUyNiUyMzQ3JTNCMV9yc3MucG5nJTI3JTIwc3R5bGUlM0QlMjdib3JkZXIlM0ElMjBub25lJTI3JTIwJTJGJTNFJTNDJTJGYSUzRSUzQyUyRm5vc2NyaXB0JTNFJTNDb2JqZWN0JTIwY2xhc3MlM0QlMjd0YWJsZWF1Vml6JTI3JTIwJTIwc3R5bGUlM0QlMjdkaXNwbGF5JTNBbm9uZSUzQiUyNyUzRSUzQ3BhcmFtJTIwbmFtZSUzRCUyN2hvc3RfdXJsJTI3JTIwdmFsdWUlM0QlMjdodHRwcyUyNTNBJTI1MkYlMjUyRnB1YmxpYy50YWJsZWF1LmNvbSUyNTJGJTI3JTIwJTJGJTNFJTIwJTNDcGFyYW0lMjBuYW1lJTNEJTI3ZW1iZWRfY29kZV92ZXJzaW9uJTI3JTIwdmFsdWUlM0QlMjczJTI3JTIwJTJGJTNFJTIwJTNDcGFyYW0lMjBuYW1lJTNEJTI3cGF0aCUyNyUyMHZhbHVlJTNEJTI3c2hhcmVkJTI2JTIzNDclM0JCNUNYRDIzVEclMjclMjAlMkYlM0UlMjAlM0NwYXJhbSUyMG5hbWUlM0QlMjd0YWJzJTI3JTIwdmFsdWUlM0QlMjdubyUyNyUyMCUyRiUzRSUyMCUzQ3BhcmFtJTIwbmFtZSUzRCUyN3Rvb2xiYXIlMjclMjB2YWx1ZSUzRCUyN3llcyUyNyUyMCUyRiUzRSUzQ3BhcmFtJTIwbmFtZSUzRCUyN3N0YXRpY19pbWFnZSUyNyUyMHZhbHVlJTNEJTI3aHR0cHMlM0ElMjYlMjM0NyUzQiUyNiUyMzQ3JTNCcHVibGljLnRhYmxlYXUuY29tJTI2JTIzNDclM0JzdGF0aWMlMjYlMjM0NyUzQmltYWdlcyUyNiUyMzQ3JTNCQjUlMjYlMjM0NyUzQkI1Q1hEMjNURyUyNiUyMzQ3JTNCMS5wbmclMjclMjAlMkYlM0UlMjAlM0NwYXJhbSUyMG5hbWUlM0QlMjdhbmltYXRlX3RyYW5zaXRpb24lMjclMjB2YWx1ZSUzRCUyN3llcyUyNyUyMCUyRiUzRSUzQ3BhcmFtJTIwbmFtZSUzRCUyN2Rpc3BsYXlfc3RhdGljX2ltYWdlJTI3JTIwdmFsdWUlM0QlMjd5ZXMlMjclMjAlMkYlM0UlM0NwYXJhbSUyMG5hbWUlM0QlMjdkaXNwbGF5X3NwaW5uZXIlMjclMjB2YWx1ZSUzRCUyN3llcyUyNyUyMCUyRiUzRSUzQ3BhcmFtJTIwbmFtZSUzRCUyN2Rpc3BsYXlfb3ZlcmxheSUyNyUyMHZhbHVlJTNEJTI3eWVzJTI3JTIwJTJGJTNFJTNDcGFyYW0lMjBuYW1lJTNEJTI3ZGlzcGxheV9jb3VudCUyNyUyMHZhbHVlJTNEJTI3eWVzJTI3JTIwJTJGJTNFJTNDJTJGb2JqZWN0JTNFJTNDJTJGZGl2JTNFJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTNDc2NyaXB0JTIwdHlwZSUzRCUyN3RleHQlMkZqYXZhc2NyaXB0JTI3JTNFJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwdmFyJTIwZGl2RWxlbWVudCUyMCUzRCUyMGRvY3VtZW50LmdldEVsZW1lbnRCeUlkJTI4JTI3dml6MTU2NzAwODk2MjgxMCUyNyUyOSUzQiUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMHZhciUyMHZpekVsZW1lbnQlMjAlM0QlMjBkaXZFbGVtZW50LmdldEVsZW1lbnRzQnlUYWdOYW1lJTI4JTI3b2JqZWN0JTI3JTI5JTVCMCU1RCUzQiUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMHZpekVsZW1lbnQuc3R5bGUud2lkdGglM0QlMjcxMDAlMjUlMjclM0J2aXpFbGVtZW50LnN0eWxlLmhlaWdodCUzRCUyOGRpdkVsZW1lbnQub2Zmc2V0V2lkdGglMkEwLjc1JTI5JTJCJTI3cHglMjclM0IlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjB2YXIlMjBzY3JpcHRFbGVtZW50JTIwJTNEJTIwZG9jdW1lbnQuY3JlYXRlRWxlbWVudCUyOCUyN3NjcmlwdCUyNyUyOSUzQiUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMHNjcmlwdEVsZW1lbnQuc3JjJTIwJTNEJTIwJTI3aHR0cHMlM0ElMkYlMkZwdWJsaWMudGFibGVhdS5jb20lMkZqYXZhc2NyaXB0cyUyRmFwaSUyRnZpel92MS5qcyUyNyUzQiUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMHZpekVsZW1lbnQucGFyZW50Tm9kZS5pbnNlcnRCZWZvcmUlMjhzY3JpcHRFbGVtZW50JTJDJTIwdml6RWxlbWVudCUyOSUzQiUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUzQyUyRnNjcmlwdCUzRQ==[\/vc_raw_js][\/vc_column][\/vc_row][vc_row top_padding=&#8221;100&#8243; bottom_padding=&#8221;100&#8243;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][\/vc_column][vc_column text_align=&#8221;right&#8221; width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_section&#8221; top_padding=&#8221;120&#8243;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#333333&#8243; text_color=&#8221;light&#8221; top_padding=&#8221;60&#8243; bottom_padding=&#8221;60&#8243; class=&#8221;full-width-bg-image&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]For more information about the IDNR\u2019s Sustainable Materials Management Vision for Iowa project, please contact: Alex Moon, Bureau Chief alex.moon@dnr.iowa.gov Jennifer Wright jennifer.wright@dnr.iowa.gov Tom Anderson tom.anderson@dnr.iowa.gov [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":31097,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"custom_client_logo_page.php","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumers willingness to pay more - Future iQ Lab<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lab.future-iq.com\/iowa-sustainable-materials-management-vision-for-iowa\/data-visualization\/focus-groups\/perception-charts\/consumers-willingness-to-pay-more\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Consumers willingness to pay more - Future iQ Lab\" \/>\n<meta name=\"twitter:description\" content=\"[vc_row top_padding=&#8221;100&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]Respondents were asked to respond to a question about the \u2018Likelihood of consumers willing to pay more\u2019. The question was: \u2018Do you think the general public and consumers in Iowa would be willing to pay more to support a sustainable and environmentally protective approach to waste management?\u2019 Scale: 1 = Not at all likely; 5 = Definitely would.[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1515251925404{padding-right: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;5\/6&#8243;][vc_column_text] Almost half of respondents were neutral (opting for 3) regarding consumer\u2019s willingness to pay\u00a0 more\u00a0 to support a sustainable and environmentally protective approach (48%). Those who identified with \u2018private residents\u2019 were more prone to think that consumers would pay more to support this approach. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_raw_js]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[\/vc_raw_js][\/vc_column][\/vc_row][vc_row top_padding=&#8221;100&#8243; bottom_padding=&#8221;100&#8243;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][\/vc_column][vc_column text_align=&#8221;right&#8221; width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_section&#8221; top_padding=&#8221;120&#8243;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#333333&#8243; text_color=&#8221;light&#8221; top_padding=&#8221;60&#8243; bottom_padding=&#8221;60&#8243; class=&#8221;full-width-bg-image&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]For more information about the IDNR\u2019s Sustainable Materials Management Vision for Iowa project, please contact: Alex Moon, Bureau Chief alex.moon@dnr.iowa.gov Jennifer Wright jennifer.wright@dnr.iowa.gov Tom Anderson tom.anderson@dnr.iowa.gov [\/vc_column_text][\/vc_column][\/vc_row]\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lab.future-iq.com\/iowa-sustainable-materials-management-vision-for-iowa\/data-visualization\/focus-groups\/perception-charts\/consumers-willingness-to-pay-more\/\",\"url\":\"https:\/\/lab.future-iq.com\/iowa-sustainable-materials-management-vision-for-iowa\/data-visualization\/focus-groups\/perception-charts\/consumers-willingness-to-pay-more\/\",\"name\":\"Consumers willingness to pay more - Future iQ Lab\",\"isPartOf\":{\"@id\":\"https:\/\/lab.future-iq.com\/#website\"},\"datePublished\":\"2019-08-28T14:27:41+00:00\",\"dateModified\":\"2019-08-28T17:40:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lab.future-iq.com\/iowa-sustainable-materials-management-vision-for-iowa\/data-visualization\/focus-groups\/perception-charts\/consumers-willingness-to-pay-more\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lab.future-iq.com\/iowa-sustainable-materials-management-vision-for-iowa\/data-visualization\/focus-groups\/perception-charts\/consumers-willingness-to-pay-more\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lab.future-iq.com\/iowa-sustainable-materials-management-vision-for-iowa\/data-visualization\/focus-groups\/perception-charts\/consumers-willingness-to-pay-more\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lab.future-iq.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Iowa Sustainable Materials Management Vision for Iowa\",\"item\":\"https:\/\/lab.future-iq.com\/iowa-sustainable-materials-management-vision-for-iowa\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Data Visualization\",\"item\":\"https:\/\/lab.future-iq.com\/iowa-sustainable-materials-management-vision-for-iowa\/data-visualization\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Focus Groups\",\"item\":\"https:\/\/lab.future-iq.com\/iowa-sustainable-materials-management-vision-for-iowa\/data-visualization\/focus-groups\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Perception Charts\",\"item\":\"https:\/\/lab.future-iq.com\/iowa-sustainable-materials-management-vision-for-iowa\/data-visualization\/focus-groups\/perception-charts\/\"},{\"@type\":\"ListItem\",\"position\":6,\"name\":\"Consumers willingness to pay more\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lab.future-iq.com\/#website\",\"url\":\"https:\/\/lab.future-iq.com\/\",\"name\":\"Future iQ Lab\",\"description\":\"Helping You Succeed in Today&#039;s Rapidly Changing World\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lab.future-iq.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Consumers willingness to pay more - Future iQ Lab","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lab.future-iq.com\/iowa-sustainable-materials-management-vision-for-iowa\/data-visualization\/focus-groups\/perception-charts\/consumers-willingness-to-pay-more\/","twitter_card":"summary_large_image","twitter_title":"Consumers willingness to pay more - Future iQ Lab","twitter_description":"[vc_row top_padding=&#8221;100&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]Respondents were asked to respond to a question about the \u2018Likelihood of consumers willing to pay more\u2019. The question was: \u2018Do you think the general public and consumers in Iowa would be willing to pay more to support a sustainable and environmentally protective approach to waste management?\u2019 Scale: 1 = Not at all likely; 5 = Definitely would.[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1515251925404{padding-right: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;5\/6&#8243;][vc_column_text] Almost half of respondents were neutral (opting for 3) regarding consumer\u2019s willingness to pay\u00a0 more\u00a0 to support a sustainable and environmentally protective approach (48%). Those who identified with \u2018private residents\u2019 were more prone to think that consumers would pay more to support this approach. 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bottom_padding=&#8221;100&#8243;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][\/vc_column][vc_column text_align=&#8221;right&#8221; width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_section&#8221; top_padding=&#8221;120&#8243;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#333333&#8243; text_color=&#8221;light&#8221; top_padding=&#8221;60&#8243; bottom_padding=&#8221;60&#8243; class=&#8221;full-width-bg-image&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]For more information about the IDNR\u2019s Sustainable Materials Management Vision for Iowa project, please contact: Alex Moon, Bureau Chief alex.moon@dnr.iowa.gov Jennifer Wright jennifer.wright@dnr.iowa.gov Tom Anderson tom.anderson@dnr.iowa.gov [\/vc_column_text][\/vc_column][\/vc_row]","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/lab.future-iq.com\/iowa-sustainable-materials-management-vision-for-iowa\/data-visualization\/focus-groups\/perception-charts\/consumers-willingness-to-pay-more\/","url":"https:\/\/lab.future-iq.com\/iowa-sustainable-materials-management-vision-for-iowa\/data-visualization\/focus-groups\/perception-charts\/consumers-willingness-to-pay-more\/","name":"Consumers willingness to pay more - Future iQ Lab","isPartOf":{"@id":"https:\/\/lab.future-iq.com\/#website"},"datePublished":"2019-08-28T14:27:41+00:00","dateModified":"2019-08-28T17:40:30+00:00","breadcrumb":{"@id":"https:\/\/lab.future-iq.com\/iowa-sustainable-materials-management-vision-for-iowa\/data-visualization\/focus-groups\/perception-charts\/consumers-willingness-to-pay-more\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lab.future-iq.com\/iowa-sustainable-materials-management-vision-for-iowa\/data-visualization\/focus-groups\/perception-charts\/consumers-willingness-to-pay-more\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lab.future-iq.com\/iowa-sustainable-materials-management-vision-for-iowa\/data-visualization\/focus-groups\/perception-charts\/consumers-willingness-to-pay-more\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lab.future-iq.com\/"},{"@type":"ListItem","position":2,"name":"Iowa Sustainable Materials Management Vision for Iowa","item":"https:\/\/lab.future-iq.com\/iowa-sustainable-materials-management-vision-for-iowa\/"},{"@type":"ListItem","position":3,"name":"Data Visualization","item":"https:\/\/lab.future-iq.com\/iowa-sustainable-materials-management-vision-for-iowa\/data-visualization\/"},{"@type":"ListItem","position":4,"name":"Focus Groups","item":"https:\/\/lab.future-iq.com\/iowa-sustainable-materials-management-vision-for-iowa\/data-visualization\/focus-groups\/"},{"@type":"ListItem","position":5,"name":"Perception Charts","item":"https:\/\/lab.future-iq.com\/iowa-sustainable-materials-management-vision-for-iowa\/data-visualization\/focus-groups\/perception-charts\/"},{"@type":"ListItem","position":6,"name":"Consumers willingness to pay more"}]},{"@type":"WebSite","@id":"https:\/\/lab.future-iq.com\/#website","url":"https:\/\/lab.future-iq.com\/","name":"Future iQ Lab","description":"Helping You Succeed in Today&#039;s Rapidly Changing World","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lab.future-iq.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/lab.future-iq.com\/wp-json\/wp\/v2\/pages\/31105"}],"collection":[{"href":"https:\/\/lab.future-iq.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lab.future-iq.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lab.future-iq.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lab.future-iq.com\/wp-json\/wp\/v2\/comments?post=31105"}],"version-history":[{"count":0,"href":"https:\/\/lab.future-iq.com\/wp-json\/wp\/v2\/pages\/31105\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/lab.future-iq.com\/wp-json\/wp\/v2\/pages\/31097"}],"wp:attachment":[{"href":"https:\/\/lab.future-iq.com\/wp-json\/wp\/v2\/media?parent=31105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}