There are increasing consumer sensitivities around an array of food related issues. Is this a developed world middle-class privilege, or part of a broader global trend?
Consumers Driving Change – Reshaping the Food Industry
Consumers driving change – reshaping the food industry
Through their purchase choices, consumers have the power to influence and drive changes in the food production, processing and supply chains. In developed markets, demands for safer and healthier foods are increasing. Responses such as local sourcing, improved animal welfare, fair trade and organic produce are also becoming more rapidly commonplace. Consumers with abundant food sources and the financial means have greater opportunities to make educated decisions about their purchasing power and food sources.
“The FAO “identifies five important consumer trends and purchase drivers (in food consumption): food safety and health benefits; corporate social responsibility (CSR); production systems and innovations; sustainability; and food origin.”
FAO. 2015. Consumers’ Concerns and External Drivers in Food Markets. Rome.