About The Project

John Gesek, Vision 2040 Executive Committee – Overview of Vision 2040

Interview with Mike Land, City Manager of Coppell on Vision 2040

Interview with Traci Leach, Deputy City Manager of Coppell on Vision 2040

Interview with Molly Bujanda, Community Programs Manager on Vision 2040


Coppell Vision 2030 was a major citizen-driven plan adopted in 2009 with considerable citizen and City Council input. In the intervening years, Coppell has experienced tremendous success implementing major elements of this plan.

The participatory process that the City underwent in the 12-18 months prior to the plan’s adoption in 2009 included more than 120 citizens, who met regularly in various focus groups throughout the year in a facilitated process to discuss ideas, values, and the strategic vision for the City’s growth and future. The focus groups concentrated on five key strategies: Creating Sense of Community, Creating a Special Place to Live, Commitment to Community Wellness and Enrichment, Continued Business Prosperity, and Sustainable City Government.

Since 2009, the City of Coppell has undergone many changes that have altered the environment. The city is rapidly approaching build-out and will be facing challenges associated with the redevelopment of existing spaces to accommodate future growth. Community demographics are changing in ways that are both typical of other communities and unique to Coppell. Like many communities, residents are aging and looking for ways to stay engaged within the community. The City is heavily investing in succession planning and leadership development to ensure that the next generation of leaders can build upon the foundation of the existing culture of service and excellence.

It is against this backdrop that the planning for the future of Coppell is taking place.

Coppell Vision 2040 Plan

The Coppell Vision 2040 Plan initiative is a large-scale community visioning initiative that will ultimately create the Vision 2040 Strategic Plan.

Central to the initiative is in-depth community engagement including scenario planning in the form of the Future of Coppell Think Tank, community engagement workshops and focus groups. There is a strong emphasis on transparency, diversity and inclusivity.

This is also a data driven process, with all community engagement backed up by the data produced through all of the sessions. This will be displayed on this portal in the form of a data visualization platform.

The initiative aims to provide a response to the following questions:

  • What should the City of Coppell become?
  • How will community preferences fit into this vision?
  • How does the City of Coppell ensure that planning for the future will incorporate values and quality of life issues for all community members served?
  • How should public funds be invested and leveraged to improve the City?

The initiative is enabling stakeholders and community members to come together to plan for the future of Coppell. This will lead to the clarification of priorities and actions that will define a clear road map for the Strategic Plan.

More Information

For more information or to engage in further discussion regarding the Coppell Vision 2040 project, please contact:

Molly Bujanda
City of Coppell, TX
Phone: 972-462-5165
Email: 2040@coppelltx.gov