Nature of Tourism

Respondents were asked to respond to a question about the nature of Hilton Head Island’s tourism. The question was: Hilton Head Island has a reputation as a ‘world class’ tourist destination, attracting over 2.5 million visitors per year. In terms of future tourism, how would you like Hilton Head Island to be in 2040?

Scale: 1= Year-round tourism industry which attracts a wide variety of tourist; 10= More selective tourism appealing to the right type of tourist.

Key things to note:

The participants had a spread of views on the issue of tourism with agreement situated around the average point towards ‘More selective tourism appealing to the right type of tourist’. However, there were participants who would like to see a ‘Year-round tourism industry which attracts a wide variety of tourists’.
The cross section of participants with regard to age, location and even occupation could explain the lack of agreement in this question. Businesses who rely on the tourism industry may prefer a year-round tourism industry as this would contribute to the success of their business, however year-round residents may prefer more selective tourism.

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More Information

For more information, and to engage in further discussion regarding the Hilton Head Island – Our Future project, please contact:

Emily Sparks, Project Lead
Town of Hilton Head Island
Phone: 843.341.4683
emilys@hiltonheadislandsc.gov