Heat Map – Expected and Preferred Future – All Data

Heat Map – Expected and Preferred Future – All Data

The development of Expected and Preferred Futures ‘Heat-maps’ is a key part of discovering the shared vision. During the survey, people were asked to indicate on a 10 x 10 matrix (overlaying the scenario quadrants), the location of what we call the ‘Expected’ and ‘Preferred’ futures.

  • The ‘Expected Future’ is in green, and it is where people believe the community will end up if there is ‘no change in what we are currently doing’. 
  • The ‘Preferred Future’ is in blue, and it is what people have identified as the most desired future for the community, looking to 2040.

The circles (or dots) represent the number of responses, with the circle size representing the number of responses. The number of responses for each point on the chart may be seen by hovering over the circles within the graph. The responses may be further filtered, using the filters’ drop-down menus to the right of the chart.

Key things to note:

  • There is a very strong concentration of views for both expected and preferred futures. 
  • The Preferred Future lands in the center of the ‘Future Shared’ scenario, and this is the case in all the major survey cohorts (Survey source and age groups).
  • The Expected Future falls largely to the ‘Focus on Traditional Strengths’ side of the matrix. 

More Information

For more information about Forward 2040, please contact:

Stephanie Ellwein, City Administrator
City of Mitchell City Hall
612 North Main Street
Mitchell, SD 57301
Tel: 605.995.8143
sellwein@cityofmitchell.org

More Information

For more information about the overall project:

Heather Branigin, Project Manager
Future iQ
heather@future-iq.com